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Strengths and Weaknesses of Qualitative Interviews

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❶Units of Analysis and Units of Observation. In the first place the outcome of an e-mail interview can directly be downloaded on the computer, so there is no transcription time.

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Interviewing
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It will also help candidates make a sound decision about how they might feel about working for you. An interview is a two-way street. You are assessing the candidate, and the candidate is learning more about your organization. If you really want the candidate to work for you, but the candidate doesn't feel that it's a good match, then you may lose out on hiring a potential star employee.

Use a qualitative interview as a way to sell yourself as well as the organization. Look for common interests and congruent values about personal issues and work issues.

You want the candidate to express an interest in the job, and he expects you to show an interest in him. A qualitative interview allows for a free-flow approach to mutual dialogue. Eye contact and intensive listening is important for the interviewee and the interviewer. The follow-up on questions should emphasize your interest in learning more about the candidate.

You may also need to nudge the candidate to feel free to open up. If you can develop an instant sense of trust, then you are more likely to gain an intensive understanding of who the candidate is and what it would be like to add her to your team. A benefit of face-to-face interviews is the qualitative data you can glean from observing the body language of the interviewee. Interviews can be stressful, and analyzing body language is an art, instead of a science.

For example, a candidate who has an odd eye twitch or swings her foot, may be communicating nerves. Still, remaining calm and cool while under pressure may be an important quality that's necessary for the job.

Only you know what it is that the job requires. If you are looking for a sales representative, using eye contact, having engaging facial expressions, and an inviting posture may be critical.

On the other hand, a data analyst position may only require the skills and smarts to get the job done. Core non-verbal cues that are positive include proper posture, eye contact, uncrossed arms, and a smile at the beginning and the end of an interview. A variable to consider would be cultural differences.

Some cultures may believe that direct eye contact is disrespectful or that shaking hands with someone of a different gender is inappropriate.

Nevertheless, an in-person interview will enable you to observe a prospective candidate and obtain a thorough understanding of how that candidate relates to others. Gaining the full picture of a candidate is at the heart of a qualitative interview. In a short period of time, you can form a first impression, engage in dialogue and observe nonverbal behavior. If the candidate made it to the interview stage, they have likely met your minimum qualifications, on paper.

The next step is to facilitate a thorough interaction that fosters an open, trusting environment. The responsibility for a successful interview experience hinges upon how the interview is structured. If you are warm and receptive, the candidate is more likely to open up and show you who they are. Open ended questions that encourage mutual sharing will help you gain a broad, qualitative understanding of the candidate.

The benefit of an interview that is in-person is that you can learn more about how the person can actualize their talents and successfully blend into your team. Most teams need a wide variety of perspectives and work styles.

If your team is full of gregariously creative and outgoing individuals, you may miss an analytical approach that could impede upon actualizing a solution to a problem. An advantage of an interview that is in-person and on-site, is that the candidate will have the opportunity to experience the work environment and see the organization in action.

Interview preparation is important for you and for the candidate. The questions you ask and the knowledge that you have about the candidate will speak volumes about the organizational values.

Selecting a location that's free of distraction communicates to the candidate that he is important. A conference room or a private office is a better choice than sitting in the middle of a chaotic work setting.

Be direct and straightforward with your questions and your answers. Pair that approach with sincerity and a caring attitude. Show the candidate that she is the priority by having a device-free environment. If you answer a call during the interview, it sends a signal to the candidate that she is not worthy of your time and energy. Finally, provide information about the hiring timeline and the next steps, and be sure to follow through on anything you say that you will do.

Creating a memorable experience will benefit you, the candidate and the organization. She is the author and co-author of 12 books and serves as a consultant for business, industry and educational organizations. She advises college students about career and educational goals and is known as an innovative writer and trainer. Skip to main content. Forms Deeper Understanding of Candidates One of the greatest benefits of qualitative interviews is the richer understanding gleaned from personal interaction.

Builds a Faster Assessment Process When you sit face-to-face with a prospective employee, you will be able to quickly assess his attitude and what he can contribute to your organization. Enables Broad Data Collection A qualitative interview process opens the door for creative approaches, so that an employer may learn more about a prospective employee.

Facilitates Learning About Creative Qualities Innovation and cutting edge ideas are critical to establishing a substantial market share, for most organizations. Helps Develop a Personal Connection An advantage of in-person interviews is the ability to build a strong personal connection with the candidate. Lets You Take Note of Body Language A benefit of face-to-face interviews is the qualitative data you can glean from observing the body language of the interviewee.

Helps Ascertain an Ideal Match Gaining the full picture of a candidate is at the heart of a qualitative interview. Lets You Create a Memorable Experience An advantage of an interview that is in-person and on-site, is that the candidate will have the opportunity to experience the work environment and see the organization in action. This is the most common format of data collection in qualitative research. According to Oakley, qualitative interview is a type of framework in which the practices and standards be not only recorded, but also achieved, challenged and as well as reinforced.

Pioneers of ethnography developed the use of unstructured interviews with local key informants that is. In contrast, semi-structured interviews are those in-depth interviews where the respondents have to answer preset open-ended questions and thus are widely employed by different healthcare professionals in their research.

Semi-structured, in-depth interviews are utilized extensively as interviewing format possibly with an individual or sometimes even with a group. Hand written notes during the interview are relatively unreliable, and the researcher might miss some key points. Similarly, in focus groups, invited groups of people are interviewed in a discussion setting in the presence of the session moderator and generally these discussions last for 90 min.

On the contrary in these types of discussion settings, limited issues can be focused, and this may lead to the generation of fewer initiatives and suggestions about research topic. Observation is a type of qualitative research method which not only included participant's observation, but also covered ethnography and research work in the field.

In the observational research design, multiple study sites are involved. Observational data can be integrated as auxiliary or confirmatory research.

Research can be visualized and perceived as painstaking methodical efforts to examine, investigate as well as restructure the realities, theories and applications. Research methods reflect the approach to tackling the research problem. Depending upon the need, research method could be either an amalgam of both qualitative and quantitative or qualitative or quantitative independently. By adopting qualitative methodology, a prospective researcher is going to fine-tune the pre-conceived notions as well as extrapolate the thought process, analyzing and estimating the issues from an in-depth perspective.

This could be carried out by one-to-one interviews or as issue-directed discussions. Observational methods are, sometimes, supplemental means for corroborating research findings. National Center for Biotechnology Information , U. J Basic Clin Pharm. September November ; 5 4: This is an open-access article distributed under the terms of the Creative Commons Attribution-Noncommercial-Share Alike 3.

This article has been cited by other articles in PMC. Interviewing This is the most common format of data collection in qualitative research. Observation Observation is a type of qualitative research method which not only included participant's observation, but also covered ethnography and research work in the field. Conclusion Research can be visualized and perceived as painstaking methodical efforts to examine, investigate as well as restructure the realities, theories and applications.

Buckley JW, Chiang H.

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An advantage of a qualitative interview approach over other forms of interviewing is that the interviewer is able to gather complex, in-depth data that is not as easily obtained through questionnaires or question-and-answer interview approaches.

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Advantages of Qualitative Research • Issues and subjects covered can be evaluated in depth and in detail. • Interviews are not limited to particular questions and can be redirected or guided by researchers in real time. • The direction and framework of research can be revised quickly as soon as fresh information and findings emerge.

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Despite the rise in popularity of online and mobile surveys, face-to-face (in-person) interviews still remain a popular data collection method. A face-to-face interview method provides advantages over other data collection methods. They include: Accurate screening. Face . Advantages and Disadvantages of Four Interview Techniques in Qualitative Research. Raymond Opdenakker. Abstract: Face-to-face interviews have long been the dominant interview technique in the field of qualitative research. In the last two decades, telephone interviewing became more .

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As with quantitative survey research, qualitative interviews rely on respondents’ ability to accurately and honestly recall whatever details about their lives, circumstances, thoughts, opinions, or behaviors that are being asked about. Advantages of interviews include possibilities of collecting detailed information about research questions. Moreover, in in this type of primary data collection researcher has direct control over the flow of process and she has a chance to clarify certain issues during the process if needed.