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International Journal of Research in Marketing

❶From academic research to marketing practice:

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Official Journal of the European Marketing Academy
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Hence, it welcomes contributions in various aspects of marketing. The editors , while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. Replications and very minor improvements of methods or theories will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner.

For non-native English speakers, the use of a copy-editor is strongly encouraged. Benefits to authors We also provide many author benefits, such as free PDFs, a liberal copyright policy, special discounts on Elsevier publications and much more. Please click here for more information on our author services. Please see our Guide for Authors for information on article submission. If you require any further information or help, please visit our Support Center. International Journal of Research in Marketing.

Official Journal of the European Marketing Academy. Submit Your Paper Enter your login details below. Username Password I forgot my password Register new account. Username Password I forgot my password.

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Order Journal Institutional subscription Personal subscription. CiteScore values are based on citation counts in a given year e. More about CiteScore Impact Factor: View More on Journal Insights. Your Research Data Share your research data Visualize your data. Publishing your article with us has many benefits, such as having access to a personal dashboard: This free service is available to anyone who has published and whose publication is in Scopus.

Researcher Academy Author Services Try out personalized alert features. A framework, review and research agenda P. A three-country study of brand perceptions and marketing behaviors Simon Hudson Li Huang From academic research to marketing practice: Family firms' aversion to internationalize is more pronounced when families can exercise greater control on firms' actions through the combined effect of higher family ownership primarily through strategic control and family's participation in management through strategic, administrative, and operational control.

However, certain contingencies, such as the higher ownership of foreign institutions and presence of professional managers, help business families improve their understanding of international markets, reduce the fear of the unknown, and better appreciate the benefits of internationalization, thereby aiding greater internationalization of family firms.

Published Papers Singha, Sumanta. Published Papers Bhatnagar, Navneet. Published Papers Subramanian, Krishnamurthy. Since banking is intrinsically an opaque activity, we hypothesize that an incoming CEO of a bank is more likely to manage earnings than a counterpart in a non- financial firm.

To identify the hypothesized effects, we exploit exogenous variation generated by age-based CEO retirement policies in Indian public sector firms. This decrease occurs due to increased provisions, though such provisions do not associate with increased non-performing assets subsequently.

In contrast to banks, we observe no earnings management coinciding with CEO turnover for other public sector firms. As evidence of motivation, we show that earnings management increases likelihood of directorship positions in other firms within two years of retirement. Published Papers Batra, Rishtee Kumar. Wisdom from ancient texts and practitioners of alternative medicine seem to share the intuition that consuming spicy food may increase aggression.

However, this relationship has not been empirically tested. Across three studies, we find evidence for this proposition. Study 1 reveals that those who typically consume spicy food exhibit higher levels of trait aggression. Studies 2 and 3 reveal, respectively, that consumption of, and even mere exposure to spicy food, can semantically activate concepts related to aggression as well as lead to higher levels of perceived aggressive intent in others.

Our work contributes to the literature on precursors of aggression, and has substantive implications for several stakeholders, including marketers, parents and policy makers. Published Papers Lampel, Joseph. We argue that in societies where the traditional family dominates social and economic life, the relationship between the two institutions, the firm and the family, is managed via inter-institutional logics.

These inter-institutional logics help reconcile the tensions that often arise in the family firms during strategic decision-making. We use archival and interview data on thirty-six new ventures in eight Indian family firms to identify these logics. Our analysis shows that the interaction between firm and family institutional logics in Indian family firms generates four sub-logics: Economic, Expertise, Reputation and Attachment.


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